Ontario has officially recognized February 23 as Hospitality Workers Appreciation Day—a new acknowledgment of the people who make tourism possible, one check-in, one handwritten note, and one thoughtful recommendation at a time.
Ottawa Tourism marked the occasion with a reflection on what hospitality really means in practice.
The People Behind Your Ottawa Memory
Think about the moments that make a trip to Ottawa stick with you. The hotel concierge who suggested a restaurant you wouldn't have found on your own. The server who noticed it was your anniversary and made it feel bigger. The front desk agent who upgraded your room because they simply could.
These moments don't happen by accident. They happen because of people who've chosen hospitality as their profession—and who bring genuine care to it every day.
Ottawa Tourism's Shine On Awards
Ottawa Tourism runs the Shine On Awards specifically to recognize these individuals: the hospitality workers who shape visitors' experiences in ways that often go unnoticed. From hotel staff to concierges, guides to servers, the awards celebrate the people whose work rarely makes headlines but quietly defines what it feels like to be in Ottawa.
A Growing and Vital Industry
Ottawa's hospitality sector employs thousands of people across hotels, restaurants, attractions, and tourism organizations. These workers often work weekends, holidays, and overnight shifts—including during snow storms and cold snaps that keep most people home.
What You Can Do
Ottawa Tourism's message for Hospitality Workers Appreciation Day is simple: if you're exploring Ottawa this week (or any week), take a moment to notice the people making it happen.
- Say thank you—out loud
- Leave a kind review on Google or TripAdvisor
- Share a specific name or moment that made your experience better
- Tip generously when the service is good
Small gestures, as Ottawa Tourism put it, go a long way.
Ontario's recognition of February 23 as Hospitality Workers Appreciation Day joins a growing list of provincial acknowledgments for essential service workers—and it's a welcome one.


